If you own a business, and you're not drawing in as many young people as you'd like, it might be due to your advertising. This is particularly true when it comes to the millennials and the gen Z crowd. Unlike older generations, individuals included in the millennials and gen Z groups have grown up in the video and animation era. That means, they're not going to be drawn in by the same old logos that you're used to seeing on businesses. To make sure you're drawing in the younger crowd, your business logo should be designed around an animated character. Here are just four of the reasons you need a cartoon logo for your business.
Cartoons Are More Memorable
When it comes to attracting a younger clientele, you want your logo to be memorable. That's where the cartoon comes in. Place a flashy cartoon on your sidewalk signs and the younger crowd are going to see them and remember them. The reason is simple. Cartoon logos are more readily identifiable among millennials and gen Z shoppers.
Cartoons Are More Unique
When it comes to designing a logo, traditional design styles rely on lettering and natural characteristics. Humans will look like humans and animals will look like animals – with little variation. However, when you utilize cartoon characters, you can provide a more unique appearance to your business logos. There's virtually no limit to the amount of creativity you can include in your advertising. Creating a unique advertising logo will make your business more identifiable – and reachable – to a younger clientele.
Cartoons Are Adaptable
When it comes to your business advertising, you want your logo to be adaptable – changeable. You want it to grow with your business. That can be difficult to do when you use traditional designs. However, when you choose a cartoon style for your advertising, your logo can adapt and change with your company.
Cartoons Are Expandable to Social Media
When it comes to the millennials and gen Z crowd, they're geared towards the social media side of advertising. One of the great things about cartoon logos is that they're expandable to social media. A well-designed cartoon logo will stand out in the social media crowd, which will bring in more clientele for your business.
If your new business is geared towards a younger crowd, don't sell yourself short by using traditional logos. Reach millennials and gen Z shoppers by designing a cartoon logo for your business advertising. For more information, contact companies like Cool Cartoons.